You may spend countless hours and a lot of money to build a beautiful website. And then you watch, day after day, because the site receives not many visits and makes hardly any profit.
You have heard that compelling content along with an easy-to-use website will earn you top search engine rankings. You might have both. And they haven’t.
You’ve also heard lots of stories about folks who suffer from hired self-proclaimed “SEO experts” to position their websites. They ended up spending big money for no results…
The fact is that seo isn’t easy, and also few providers can perform it effectively. It’s even more complicated in today’s online environment.
There are thousands of websites competing with you for the very same visitors. And also worse, online search is controlled by a virtual monopoly. Google sets the principles and changes them constantly.
I’d love to claim that search engine marketing is simple, however it isn’t. It can be quite difficult to get from zero to hero within the SEO world.
Sadly, most so-called SEO “experts” have a standard ranking procedure they follow for each client. When it works, great! When it doesn’t, they proceed to another client.
Yes, compelling content articles are king. But on its own, it doesn’t mean much. You must make sure that the content articles are seen from the right webmasters and social media influencers within your industry.
It’s the only real efficient strategy for getting your content shared widely throughout the Internet, and the resulting backlinks that time to your site are generally more valuable than any links affordable marketing1on1.com search engine optimization services could build or buy for yourself.
What works in SEO is continually changing. Research and testing, after which more research and more testing, are very important.
Why go through all of this trouble? Because SEO is actually a fierce competition.
It possesses a complex list of rules that are established by Google, and a ruthless referee – the very same Google. However, should you play with the rules, you happen to be rewarded with top keywords rankings.
Consequently when individuals search Google using keywords that are relevant for your personal business, your site has the possibility of being displayed at the top of the search results.
Websites which can be displayed on the very first Google page obtain a much bigger number of visitors when compared with the websites that don’t be entitled to first page rankings.
The picture above reveals that the website which will get the #1 spot receives about 36% from the total variety of visitors who are searching for a certain keyword. The web page around the second place gets about 18% in the total quantity of visits, and so on.
For example, if 1,000 people search Google for “seo companies” monthly, the site that has got the #1 spot will be visited by about 360 people, normally the one on the #2 spot will receive about 180 visits, etc.
The very last website around the first Google search results page will only be chosen by about 3% from the total number of individuals. Consequently if your site is listed on the 3rd page of Google, it’s as if it wouldn’t exist, as most people will never look at it!
The formula made use of by Google to position sites is secret. It offers over 200 independent parameters, many of them being random. Google performs this to prevent people from manipulating its search engine rankings.
However, a number of SEO companies have run extensive tests, discovering the true secret top ranking factors. The image below shows the results given by our personal research. And the good news is that a number of these key ranking factors have already been recently confirmed by Google.
The very first SEO rule is to create great content that will definitely be shared with the top influencers inside your industry. And the secret weapon to success is to create content that enhances existing resources on the best industry related websites.
You may have heard the “content is king” cliché time and time again. Which is true! Your internet site can’t rank highly in the search engines without needing a minimum of several pieces of top quality, original content.
Nevertheless, I will guarantee that irrespective of how many great content pieces you have, they will likely not assist in improving your internet site rankings until they can be promoted ahead of the right audience.
The “if you build it they are going to come” mantra seemed to be a good movie line, but nothing could be further from truth when it comes to online marketing.
It really is a huge mistake to create fantastic, thorough industry guides, for example, after which wait for them to become viral alone – which will never happen!
When you spend some time to craft outstanding content, make sure to show it towards the webmasters that run the top industry related websites, asking them to share it with their fans.
With tools such as these, it is easy to determine what type of content people want to share and backlink to. Plus a content piece that has gotten a large number of social websites shares functions as an excellent inspiration source.
Nevertheless, even typically the most popular articles overlook some good information, have errors or don’t provide enough actionable information. So gather ideas, group them into categories, and then create mega-resources that fill in the info gaps.
Seeing that your content is prepared, it’s time for the greatest industry related, authoritative web properties. For the best results, search for the high-quality websites which have already associated with popular industry resources. It’s the logical action to take, since their webmasters already have demonstrated their willingness to enhance other people’s content.
Evaluate website quality using factors such as Domain Authority, Trust Flow, Alexa ranking, etc. Then, run targeted Google searches, gathering the URLs in the websites which can be considered to be highly authoritative with your industry.
It’s time to uncover the industry influencers’ emails and social media marketing accounts. Visit their websites, and after that read a few of their articles. Learn the things they love to blog about. Finally, get in touch with them, sending personalized emails.
Here are some samples of good quality articles on this website, that had been built and promoted using this methodology. They have got attracted a lot of social websites shares and backlinks seonal the Yale University, Wikipedia, and so on.
The “Average Time on Page” implies that people are spending about 5 minutes on each page. It’s an incredible number, and it also tells Google that the website has useful, interesting content, an aspect that can help boost rankings.
As you may continue to work towards your web site, the volume of premium quality, evergreen content pieces will grow too, resulting in bigger and bigger variety of visitors and clients.
It is true that SEO requires specialized tools, knowledge, and perseverance. The effort is worth it, though.
This is the essence of quality SEO work: the information which is being produced and promoted must add real value to the web. If you that, I promise that search engines like yahoo will love your web site, rewarding it with great rankings.